Co-Founder, PiperWai
ABC’s Shark Tank Success Story

Jess Edelstein

Jess Edelstein is the co-founder of PiperWai Natural Deodorant, an ABC “Shark Tank” success story. Jess developed the idea for PiperWai after using other natural deodorant products that were ineffective or that irritated her skin. After months of trial and error, she concocted the effective charcoal based formula for PiperWai. She and her childhood best friend Sarah Ribner began manufacturing, packaging, and shipping the product themselves from Jess’ kitchen. Since their successful pitch on Shark Tank, PiperWai has grown into a multimillion dollar company with offices in New York and Philadelphia.

Jess graduated summa cum laude from the University of Pittsburgh in 2011 and also has an active Pennsylvania real estate license. Past speaking engagements include Philadelphia Media Network’s Stellar Startups event, The Fearless Conference, and The Pitt Innovation Institute Big Idea Competition awards ceremony (keynote). Jess lives in South Philadelphia with her fiance Marc and rescue mutt Velma.